A Company's Internal Potential to Implement a Strategy to Acquire a Competitive Advantage: Action-Research Within a Mexican CompanyHttp://Dx.Doi.Org/10.5585/Riae.V9i2.1657

The small business in Mexico made an important contribution to the economic and social development of the country. Nevertheless, they present constant difficulties to reach a global and durable performance due to its specific characteristics. The generation of an internal development constitutes an...

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Veröffentlicht in:	Revista ibero-americana de estratégia 2010-11, Vol.9 (2), p.4-24
Hauptverfasser:	Trejo, Víctor Gabriel Sánchez, Rodríguez, Brenda Marcela Briones
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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