Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam

The aim of this study is to explore the importance of information about country of origin and price on consumer innovativeness toward beef at food service outlets in developing markets. We construct a structural equation model (SEM) and test our hypotheses using data from direct interviews with 480...

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Veröffentlicht in:	International journal of marketing studies 2017-05, Vol.9 (3), p.50
Hauptverfasser:	Tran, Thu Thanh, Moritaka, Masahiro, Fukuda, Susumu
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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