Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study

Virtual social networks (VSN) represent a phenomenon that continues reconfiguring the social dynamics. They have gone from the embryonic stage to a stage of maturity where it is observed that the context uses and appropriates those considered useful, giving them the use that seems to fit. Thus, Mexi...

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Veröffentlicht in:	International journal of marketing studies 2017-01, Vol.9 (1), p.82
Hauptverfasser:	Madrigal Moreno, Salvador, Gil Lafuente, Jaime, Alfaro Calderón, Gerardo Gabriel, Madrigal Moreno, Flor
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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