Impact of Changing Consumer Lifestyles on Intention to Purchase towards Green and Halal Foods of the Chicken Meat Industry in Malaysia

The study is to present the impact of changing consumer lifestyle on intention to purchase towards green and Halal foods of the chicken meat industry in Malaysia. The objective of the study is to investigate the factors affecting on intention to purchase towards green and Halal foods of the chicken...

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Veröffentlicht in:International journal of marketing studies 2015-11, Vol.7 (6), p.155
Hauptverfasser: Toong, Foo Weng, Khin, Aye Aye, Khatibi, Ali
Format: Artikel
Sprache:eng
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