Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia

Small Medium Enterprises (SMEs) in Indonesia have a significantly strategic role in the national economy to improve employment, Gross Domestic Product (GDP) and export value, thus increase the economic growth in Indonesia. The purpose of the study is to describe and analyze the traditional marketing...

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Veröffentlicht in:	International journal of business and management 2018-12, Vol.14 (1), p.95
Hauptverfasser:	Hadiyati, Ernani, -, Martaleni, -, Suprayitno
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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