The Influence of Tuition Fees on the Choice of University among Senior High School Graduates in Kumasi, Ghana

The study focused on the factors that influence senior high school (SHS) graduates’ choice of university selection in Ghana. The 7ps, including product, price, place, process, promotion, people and physical evidence were chosen as the service marketing mix elements. This work was guided by whether o...

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Veröffentlicht in:International journal of business and management 2016-11, Vol.11 (12), p.222
Hauptverfasser: Gyamfi, Edward, Gyamfi, Isaac, Qi, Du K.
Format: Artikel
Sprache:eng
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