Factors Influencing the Seaside Resort Areas’ Service Quality Management: A Case of Chinese Tourists in Southern Region of Thailand

The objectives of this study were to test the influence of factors that influence on the service quality management of seaside resort areas in southern of Thailand. The researcher used the survey questionnaire to collect data from 400 Chinese tourists who visited seaside resort areas in southern reg...

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Veröffentlicht in:International business research (Toronto) 2020-04, Vol.13 (5), p.61
Hauptverfasser: Zhang, Minyang, Amponstira, Fuangfa
Format: Artikel
Sprache:eng
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