The Influence of Self-Concept on Perceived Value in Apparel Brand Adoption Behavior - Based on Research Data from Hangzhou, China

In consumer society, consumers intend to pay more attention to the brand culture, symbolic meaning, brand value and the brand-self fit when they choose apparel or brand. By self-concept as breakthrough point, this paper analyze the interactive relationship between self-concept and perceived value. T...

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Veröffentlicht in:	Asian social science 2018-06, Vol.14 (7), p.47
Hauptverfasser:	Zhang, Yiling, Bian, Xiangyang, Cao, Aijuan, Yu, Ziyin
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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