From Art Introspection to Selfie Co-creation: Looking for Clues from O’Doherty’s “Inside The White Cube” to Improve Evaluation and Design in the Attention-Experience Economy

This practice-based research is a visitor experience engagement framework applied in cultural institutions. We revisit O’Doherty`s (1999) Inside the White Cube as a lens to the attention-experience economy. The White Cube precedes digital technology and 24/7 contemporaneous experiences. What principles derived from the ‘White Cube’ inform contemporary experience consumption? How are designers to consider stakeholder experiences in cultural institutions? We employ contextual analysis and experience researcher introspection including people, place, objects, rules, relationships, and blocking mapped with ‘White Cube’ ideology. We document a table informed by white cube themes for the future visitor engagement framework for cultural institutions.