The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence

The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, confer...

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Veröffentlicht in:	Journal of management and strategy 2018-09, Vol.9 (4), p.10
Hauptverfasser:	Costa Junior, Joao Florencio da, Rezende, Julio Francisco Dantas de, Cabral, Eric Lucas dos Santos, Florentino, Davidson Rogerio de Medeiros, Soares, Adolfo Rebouças
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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