The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence

The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, confer...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of management and strategy 2018-09, Vol.9 (4), p.10
Hauptverfasser: Costa Junior, Joao Florencio da, Rezende, Julio Francisco Dantas de, Cabral, Eric Lucas dos Santos, Florentino, Davidson Rogerio de Medeiros, Soares, Adolfo Rebouças
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue 4
container_start_page 10
container_title Journal of management and strategy
container_volume 9
creator Costa Junior, Joao Florencio da
Rezende, Julio Francisco Dantas de
Cabral, Eric Lucas dos Santos
Florentino, Davidson Rogerio de Medeiros
Soares, Adolfo Rebouças
description The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, conferences and tradeshows during 2014 to 2017. Throughout the research period, Big Data had a profound and multifaceted impact on the strategy and operations of the company, resulting in the changing of its products, adoption of new and more dynamic CRM systems, rethinking of the strategic tools utilized by the senior management and definition of new long term strategic goals. As a conclusion, it was noted that cultural predisposition to adopt Big Data technologies had a defining influence over the course of the strategic planning and operations; as the strategy for Big Data has to go beyond simply implementing technological changes – it actually has to exist before the adoption of new technologies is even considered – demanding commitment from the senior management team as well as the operational side of the business.
doi_str_mv 10.5430/jms.v9n4p10
format Article
fullrecord <record><control><sourceid>crossref</sourceid><recordid>TN_cdi_crossref_primary_10_5430_jms_v9n4p10</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10_5430_jms_v9n4p10</sourcerecordid><originalsourceid>FETCH-crossref_primary_10_5430_jms_v9n4p103</originalsourceid><addsrcrecordid>eNqVj8FKw0AQhhdRsGhPvsDcpXXTTSrxZjRiDz2l92VIJ-mW3U3Y2Qr15jv5BD6ZWyjencs__Hz88Alxl8l5kSv5sHc8_yh9PmbyQkyycqFmqnxUl3__srgWU-a9TJcXy6JcTMTXZkewciO2EYYOKtPDK0aEwUOzrn--GZoYMFJvWlijx54c-fgEz6k_bI8nDqFxaC1UwUTDO6h9pDAGwwTNSK1Baz5pC8ZDdWDjiRlWCbHW9ORbuhVXHVqm6TlvxP1bvXl5n7VhYA7U6bTlMBx1JvVJVCdRfRZV_6N_AeDLXYw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence</title><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><creator>Costa Junior, Joao Florencio da ; Rezende, Julio Francisco Dantas de ; Cabral, Eric Lucas dos Santos ; Florentino, Davidson Rogerio de Medeiros ; Soares, Adolfo Rebouças</creator><creatorcontrib>Costa Junior, Joao Florencio da ; Rezende, Julio Francisco Dantas de ; Cabral, Eric Lucas dos Santos ; Florentino, Davidson Rogerio de Medeiros ; Soares, Adolfo Rebouças</creatorcontrib><description>The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, conferences and tradeshows during 2014 to 2017. Throughout the research period, Big Data had a profound and multifaceted impact on the strategy and operations of the company, resulting in the changing of its products, adoption of new and more dynamic CRM systems, rethinking of the strategic tools utilized by the senior management and definition of new long term strategic goals. As a conclusion, it was noted that cultural predisposition to adopt Big Data technologies had a defining influence over the course of the strategic planning and operations; as the strategy for Big Data has to go beyond simply implementing technological changes – it actually has to exist before the adoption of new technologies is even considered – demanding commitment from the senior management team as well as the operational side of the business.</description><identifier>ISSN: 1923-3965</identifier><identifier>EISSN: 1923-3973</identifier><identifier>DOI: 10.5430/jms.v9n4p10</identifier><language>eng</language><ispartof>Journal of management and strategy, 2018-09, Vol.9 (4), p.10</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>315,781,785,27926,27927</link.rule.ids></links><search><creatorcontrib>Costa Junior, Joao Florencio da</creatorcontrib><creatorcontrib>Rezende, Julio Francisco Dantas de</creatorcontrib><creatorcontrib>Cabral, Eric Lucas dos Santos</creatorcontrib><creatorcontrib>Florentino, Davidson Rogerio de Medeiros</creatorcontrib><creatorcontrib>Soares, Adolfo Rebouças</creatorcontrib><title>The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence</title><title>Journal of management and strategy</title><description>The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, conferences and tradeshows during 2014 to 2017. Throughout the research period, Big Data had a profound and multifaceted impact on the strategy and operations of the company, resulting in the changing of its products, adoption of new and more dynamic CRM systems, rethinking of the strategic tools utilized by the senior management and definition of new long term strategic goals. As a conclusion, it was noted that cultural predisposition to adopt Big Data technologies had a defining influence over the course of the strategic planning and operations; as the strategy for Big Data has to go beyond simply implementing technological changes – it actually has to exist before the adoption of new technologies is even considered – demanding commitment from the senior management team as well as the operational side of the business.</description><issn>1923-3965</issn><issn>1923-3973</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2018</creationdate><recordtype>article</recordtype><recordid>eNqVj8FKw0AQhhdRsGhPvsDcpXXTTSrxZjRiDz2l92VIJ-mW3U3Y2Qr15jv5BD6ZWyjencs__Hz88Alxl8l5kSv5sHc8_yh9PmbyQkyycqFmqnxUl3__srgWU-a9TJcXy6JcTMTXZkewciO2EYYOKtPDK0aEwUOzrn--GZoYMFJvWlijx54c-fgEz6k_bI8nDqFxaC1UwUTDO6h9pDAGwwTNSK1Baz5pC8ZDdWDjiRlWCbHW9ORbuhVXHVqm6TlvxP1bvXl5n7VhYA7U6bTlMBx1JvVJVCdRfRZV_6N_AeDLXYw</recordid><startdate>20180911</startdate><enddate>20180911</enddate><creator>Costa Junior, Joao Florencio da</creator><creator>Rezende, Julio Francisco Dantas de</creator><creator>Cabral, Eric Lucas dos Santos</creator><creator>Florentino, Davidson Rogerio de Medeiros</creator><creator>Soares, Adolfo Rebouças</creator><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20180911</creationdate><title>The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence</title><author>Costa Junior, Joao Florencio da ; Rezende, Julio Francisco Dantas de ; Cabral, Eric Lucas dos Santos ; Florentino, Davidson Rogerio de Medeiros ; Soares, Adolfo Rebouças</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-crossref_primary_10_5430_jms_v9n4p103</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2018</creationdate><toplevel>online_resources</toplevel><creatorcontrib>Costa Junior, Joao Florencio da</creatorcontrib><creatorcontrib>Rezende, Julio Francisco Dantas de</creatorcontrib><creatorcontrib>Cabral, Eric Lucas dos Santos</creatorcontrib><creatorcontrib>Florentino, Davidson Rogerio de Medeiros</creatorcontrib><creatorcontrib>Soares, Adolfo Rebouças</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of management and strategy</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Costa Junior, Joao Florencio da</au><au>Rezende, Julio Francisco Dantas de</au><au>Cabral, Eric Lucas dos Santos</au><au>Florentino, Davidson Rogerio de Medeiros</au><au>Soares, Adolfo Rebouças</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence</atitle><jtitle>Journal of management and strategy</jtitle><date>2018-09-11</date><risdate>2018</risdate><volume>9</volume><issue>4</issue><spage>10</spage><pages>10-</pages><issn>1923-3965</issn><eissn>1923-3973</eissn><abstract>The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, conferences and tradeshows during 2014 to 2017. Throughout the research period, Big Data had a profound and multifaceted impact on the strategy and operations of the company, resulting in the changing of its products, adoption of new and more dynamic CRM systems, rethinking of the strategic tools utilized by the senior management and definition of new long term strategic goals. As a conclusion, it was noted that cultural predisposition to adopt Big Data technologies had a defining influence over the course of the strategic planning and operations; as the strategy for Big Data has to go beyond simply implementing technological changes – it actually has to exist before the adoption of new technologies is even considered – demanding commitment from the senior management team as well as the operational side of the business.</abstract><doi>10.5430/jms.v9n4p10</doi></addata></record>
fulltext fulltext
identifier ISSN: 1923-3965
ispartof Journal of management and strategy, 2018-09, Vol.9 (4), p.10
issn 1923-3965
1923-3973
language eng
recordid cdi_crossref_primary_10_5430_jms_v9n4p10
source Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals
title The Impact of Big Data on SME´s Strategic Management: A Study on a Small British Enterprise Specialized in Business Intelligence
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-18T06%3A11%3A58IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-crossref&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Impact%20of%20Big%20Data%20on%20SME%C2%B4s%20Strategic%20Management:%20A%20Study%20on%20a%20Small%20British%20Enterprise%20Specialized%20in%20Business%20Intelligence&rft.jtitle=Journal%20of%20management%20and%20strategy&rft.au=Costa%20Junior,%20Joao%20Florencio%20da&rft.date=2018-09-11&rft.volume=9&rft.issue=4&rft.spage=10&rft.pages=10-&rft.issn=1923-3965&rft.eissn=1923-3973&rft_id=info:doi/10.5430/jms.v9n4p10&rft_dat=%3Ccrossref%3E10_5430_jms_v9n4p10%3C/crossref%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true