Study on the Perishable Product’s Pricing Decision With Overconfident Consumers in the Dual-Channel Setting
With the development of internet, the online shopping mode has become more popular among consumers, and the online direct selling becomes more common. Besides buying products from traditional stores, consumers could get the product directly from the manufacturer online. In the dual channel setting,...
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| Veröffentlicht in: | International journal of business administration 2020-08, Vol.11 (5), p.20 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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