The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

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Veröffentlicht in:Annals of applied sport science 2021-07, Vol.9 (2)
Hauptverfasser: Mohammadi Argi, Akbar, Ehsani, Mohammad, Norouzi Seyed Hossini, Rasoul, Saffari, Marjan
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container_title Annals of applied sport science
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creator Mohammadi Argi, Akbar
Ehsani, Mohammad
Norouzi Seyed Hossini, Rasoul
Saffari, Marjan
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doi_str_mv 10.52547/aassjournal.925
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title The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
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