Effect of relationship marketing on customer retention and loyalty in the money deposit bank industry

Effect of relationship marketing on customer retention and loyalty in the money deposit bank industry

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Veröffentlicht in:African research review 2018-07, Vol.12 (2), p.23
Hauptverfasser: Ogbechi, Adigwe Daniel, Okafor, Linus Izediuno, Orukotan, Caleb I.
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Sprache:eng
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container_issue 2
container_start_page 23
container_title African research review
container_volume 12
creator Ogbechi, Adigwe Daniel
Okafor, Linus Izediuno
Orukotan, Caleb I.
description
doi_str_mv 10.4314/afrrev.v12i2.3
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identifier ISSN: 1994-9057
ispartof African research review, 2018-07, Vol.12 (2), p.23
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language eng
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source African Journals Online (Open Access); EZB-FREE-00999 freely available EZB journals
title Effect of relationship marketing on customer retention and loyalty in the money deposit bank industry
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