Factors Influencing the Behavioural Intention to Use AI-Generated Images in Business: A UTAUT2 Perspective With Moderators

Motivated by the need to better understand the ongoing role of artificial intelligence in businesses and to shift the focus from a purely technological and algorithmic perspective to one that encompasses human-computer interaction, this article aims to investigate people's intention to use AI f...

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Veröffentlicht in:	Journal of organizational and end user computing 2023-01, Vol.35 (1), p.1-32
Hauptverfasser:	Lixandroiu, Radu, Maican, Catalin Ioan, Sumedrea, Silvia, Tecau, Alina, Nichifor, Eliza, Chitu, Ioana Bianca, Bratucu, Gabriel
Format:	Artikel
Sprache:	eng
Schlagworte:	Context Creativity English language Generative artificial intelligence Moderators Multivariate statistical analysis
Online-Zugang:	Volltext
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