Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector

Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' p...

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Veröffentlicht in:	International journal of human capital and information technology professionals 2020-01, Vol.11 (1), p.1-16
Hauptverfasser:	Gregorka, Lea, Silva, Susana, Silva, Cândida
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Business competition Employers Human resource management Marketing
Online-Zugang:	Volltext
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