The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors

The purpose of this study is to examine the effect of social media marketing tactics—such as advantageous campaigns, relevant content, popular content, and presence on multiple platforms—on customer satisfaction in travel and tourism offices in Jordan. The study also explores how demographic variabl...

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Veröffentlicht in:	International journal of e-business research 2023-01, Vol.19 (1), p.1-13
Hauptverfasser:	Al-Dmour, Hani H, Al-Dmour, Rand H, Ahmadamin, Eatedalameen
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer satisfaction Demographic variables Demographics Digital media Education Income Marketing Sex Social marketing Social networks Tourism
Online-Zugang:	Volltext
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