Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies

Shopper buying behaviour is essential for the retailers to segment the shoppers in accordance to their disruptive attitude and perception for better innovative strategies which may lead to higher profits. The major purpose of this study to categorize the shoppers into distinct groups based on their...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of Asian business and information management 2021-01, Vol.12 (1), p.60-74
Hauptverfasser:	Somasekhar, G, Krishna, K Srinivasa, Reddy, Ashok Kumar, Kumar, T Kishore
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Marketing Marketing research Retail industry Retail stores Risk assessment
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!