Managing Entrepreneurial Risks

An attempt to study the role of risk management from the perspective of an entrepreneur is made in this article. The main goal of this article is to identify the main patterns that define the characteristics of risk assessment in business as the main element contributing to the achievement of economic security of the organization. Methods of cognition, retrospective and documentary analysis, as well as synthesis, generalization, and systematization were used in the article. The goal is to study methods for assessing entrepreneurial risks. The object of the study is public relations associated with the formation of the risk management institution at the micro level. Various types of economic risks, methods of risk analysis and assessment, as well as risk mitigation strategies are explored in the article. Various risk management methods are used in the modern economic analysis. The most efficient way to reduce risk in conditions of instability of the economic and political situation in Russia is diversification, i.e., risk sharing among several business participants. The specifics of applying the project risk analysis methods in practice are explored.