Fit, Identification and Employees’ Overall Brand Evaluation: An Empirical Analysis using PLS
The purpose of the present paper is to empirically test the effect of P-O fit and P-B fit on employees’ brand identification and overall brand evaluation. The review of previous studies pointed several assumptions indicating the relationship of fit with identification and brand evaluation as well as...
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| Veröffentlicht in: | International journal of recent technology and engineering 2019-09, Vol.8 (3), p.3182-3185 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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