Modern Techniques of Promoting the Banking Financial Services and Insurance (Bsfi)

Marketing of banking and financial services are not that much easy because of characteristics like intangibility, heterogeneity and inseparability. Financial institutions have done swift changes in the operational milieu. The marketing of financial services and products has become a very difficult s...

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Veröffentlicht in:	International journal of innovative technology and exploring engineering 2019-08, Vol.8 (10), p.1715-1719
Hauptverfasser:	Adinarayana, Mr Pendyala John, Babu, Dr.B.Kishore
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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