New trends in consumer behaviour in 2020-2021: a comparative analysis of marketing strategies during the COVID-19 pandemic in Poland and South Korea

New trends in consumer behaviour in 2020-2021: a comparative analysis of marketing strategies during the COVID-19 pandemic in Poland and South Korea

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Veröffentlicht in:European research studies 2021-09, Vol.24 (3), p.596-608
1. Verfasser: Nowakowski, Krzysztof R
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title New trends in consumer behaviour in 2020-2021: a comparative analysis of marketing strategies during the COVID-19 pandemic in Poland and South Korea
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