The Influence of Brand Effect on Slogan‘s Memorability
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| Veröffentlicht in: | European research studies 2019-11, Vol.XXII (Issue 4), p.88-100 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| container_end_page | 100 |
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| container_issue | Issue 4 |
| container_start_page | 88 |
| container_title | European research studies |
| container_volume | XXII |
| creator | Paulo Bogas, Paulo |
| description | |
| doi_str_mv | 10.35808/ersj/1499 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1108-2976 |
| ispartof | European research studies, 2019-11, Vol.XXII (Issue 4), p.88-100 |
| issn | 1108-2976 |
| language | eng |
| recordid | cdi_crossref_primary_10_35808_ersj_1499 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| title | The Influence of Brand Effect on Slogan‘s Memorability |
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