Social-marketing as a Tool of Behavioral Change in Youths’ Personal Development

This paper aims to study the link between the concept of social marketing and personal development of the youth. More specifically, it aims to identify the internal/external determinants of youth development and design, implement and evaluate the impact of community-based social marketing interventi...

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Veröffentlicht in:	Journal of business & tourism (Mardān, Pakistan) Pakistan), 2021-11, Vol.3 (2), p.89-108
Hauptverfasser:	SHAFAQ HASSAN, ABDUL QAYYUM, SANA-UR-REHMAN SHEIKH, SHAMS-UR-REHMAN
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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