ANTECEDENTES DA PERSISTÊNCIA DE ALUNOS NO ENSINO MÉDIO E SUPERIOR: O PAPEL DO ÓDIO E APEGO À MARCA / ANTECEDENTS OF THE PERSISTENCE OF STUDENTS IN SECONDARY AND HIGHER EDUCATION: THE ROLE OF BRAND HATE AND BRAND ATTACHMENT

ANTECEDENTES DA PERSISTÊNCIA DE ALUNOS NO ENSINO MÉDIO E SUPERIOR: O PAPEL DO ÓDIO E APEGO À MARCA / ANTECEDENTS OF THE PERSISTENCE OF STUDENTS IN SECONDARY AND HIGHER EDUCATION: THE ROLE OF BRAND HATE AND BRAND ATTACHMENT

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Veröffentlicht in:Brazilian Journal of Development 2021, Vol.7 (2), p.19448-19470
Hauptverfasser: Gois, Arquimedes Martins, Moura, Luiz Rodrigo Cunha, Filho, Cid Gonçalves, Costa, Danilo de Melo, Lara, José Edson, Assunção, Ronaldo Camilo
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title ANTECEDENTES DA PERSISTÊNCIA DE ALUNOS NO ENSINO MÉDIO E SUPERIOR: O PAPEL DO ÓDIO E APEGO À MARCA / ANTECEDENTS OF THE PERSISTENCE OF STUDENTS IN SECONDARY AND HIGHER EDUCATION: THE ROLE OF BRAND HATE AND BRAND ATTACHMENT
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