Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam
The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly im...
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| Veröffentlicht in: | International journal of business and applied social science 2021-09, p.26-33 |
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| container_end_page | 33 |
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| container_start_page | 26 |
| container_title | International journal of business and applied social science |
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| creator | Pham, Ph.D, Van Tuan Minh Anh, Nguyen Ha Linh Chi, Kieu Vu Ngoc, Le Minh Phuong Thao, Ho Thi Lam, MBA, Nguyen Thanh |
| description | The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention. |
| doi_str_mv | 10.33642/ijbass.v7n9p4 |
| format | Article |
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| title | Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam |
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