Interactive Marketing Measurement According To Sustainable Competitive Advantage Goals: A Scale Development

Purpose: The objective of this study is to create an interactive marketing model that aligns with the commercial development strategies of mobile phone operators in Iraq. Theoretical framework: Recent literature has reported good results on the new design of the interactive marketing model that is c...

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Veröffentlicht in:	Journal of Economics and Administrative Sciences 2024-11, Vol.30 (143)
Hauptverfasser:	Salman Neamah, Rusul, Mohammadifar, Yousef, Naderi, Nader, Rezaee, Bijan
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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