Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion

Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of d...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Coopetition : Jurnal Ilmiah Manajemen 2023-06, Vol.14 (2), p.253-266
Hauptverfasser: Arisena, Adri Arisena, Purbo Suseno, Gijanto, Fahreza, Mohammad
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 266
container_issue 2
container_start_page 253
container_title Coopetition : Jurnal Ilmiah Manajemen
container_volume 14
creator Arisena, Adri Arisena
Purbo Suseno, Gijanto
Fahreza, Mohammad
description Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.
doi_str_mv 10.32670/coopetition.v14i2.3305
format Article
fullrecord <record><control><sourceid>crossref</sourceid><recordid>TN_cdi_crossref_primary_10_32670_coopetition_v14i2_3305</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10_32670_coopetition_v14i2_3305</sourcerecordid><originalsourceid>FETCH-LOGICAL-c975-8957205d0b27ace347a943071c1df57c25e59121e5dbc78e973e3798c700c4b73</originalsourceid><addsrcrecordid>eNpNkN1Kw0AQRhdRsNQ-g3mB1Nm_TPZSilVpwVwUBG_CZjOpi2kSsong2xtTBa_mMMx8fBzGbjmspUgQ7lzbdjT4wbfN-pMrL9ZSgr5gC5FwHSuD6eXEkCaxSgRcs1UIvgClEMEYtWBvGfW2iTJqjsexsRO-UhH8QFE58W60tR9siLK-LcePaVfbU7SjbhzGML-dCqr9RJ0t7d_V1ob3qc8Nu6psHWj1O5fssH04bJ7i_cvj8-Z-HzuDOk6NRgG6hEKgdSQVWqMkIHe8rDQ6oUkbLjjpsnCYkkFJEk3qEMCpAuWS4TnW9W0IPVV51_uT7b9yDvksKf8nKZ8l5T-S5DeR4F-s</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion</title><source>DOAJ Directory of Open Access Journals</source><creator>Arisena, Adri Arisena ; Purbo Suseno, Gijanto ; Fahreza, Mohammad</creator><creatorcontrib>Arisena, Adri Arisena ; Purbo Suseno, Gijanto ; Fahreza, Mohammad</creatorcontrib><description>Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.</description><identifier>ISSN: 2086-4620</identifier><identifier>EISSN: 2615-4978</identifier><identifier>DOI: 10.32670/coopetition.v14i2.3305</identifier><language>eng</language><ispartof>Coopetition : Jurnal Ilmiah Manajemen, 2023-06, Vol.14 (2), p.253-266</ispartof><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,864,27924,27925</link.rule.ids></links><search><creatorcontrib>Arisena, Adri Arisena</creatorcontrib><creatorcontrib>Purbo Suseno, Gijanto</creatorcontrib><creatorcontrib>Fahreza, Mohammad</creatorcontrib><title>Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion</title><title>Coopetition : Jurnal Ilmiah Manajemen</title><description>Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.</description><issn>2086-4620</issn><issn>2615-4978</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><recordid>eNpNkN1Kw0AQRhdRsNQ-g3mB1Nm_TPZSilVpwVwUBG_CZjOpi2kSsong2xtTBa_mMMx8fBzGbjmspUgQ7lzbdjT4wbfN-pMrL9ZSgr5gC5FwHSuD6eXEkCaxSgRcs1UIvgClEMEYtWBvGfW2iTJqjsexsRO-UhH8QFE58W60tR9siLK-LcePaVfbU7SjbhzGML-dCqr9RJ0t7d_V1ob3qc8Nu6psHWj1O5fssH04bJ7i_cvj8-Z-HzuDOk6NRgG6hEKgdSQVWqMkIHe8rDQ6oUkbLjjpsnCYkkFJEk3qEMCpAuWS4TnW9W0IPVV51_uT7b9yDvksKf8nKZ8l5T-S5DeR4F-s</recordid><startdate>20230613</startdate><enddate>20230613</enddate><creator>Arisena, Adri Arisena</creator><creator>Purbo Suseno, Gijanto</creator><creator>Fahreza, Mohammad</creator><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20230613</creationdate><title>Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion</title><author>Arisena, Adri Arisena ; Purbo Suseno, Gijanto ; Fahreza, Mohammad</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c975-8957205d0b27ace347a943071c1df57c25e59121e5dbc78e973e3798c700c4b73</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><toplevel>online_resources</toplevel><creatorcontrib>Arisena, Adri Arisena</creatorcontrib><creatorcontrib>Purbo Suseno, Gijanto</creatorcontrib><creatorcontrib>Fahreza, Mohammad</creatorcontrib><collection>CrossRef</collection><jtitle>Coopetition : Jurnal Ilmiah Manajemen</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Arisena, Adri Arisena</au><au>Purbo Suseno, Gijanto</au><au>Fahreza, Mohammad</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion</atitle><jtitle>Coopetition : Jurnal Ilmiah Manajemen</jtitle><date>2023-06-13</date><risdate>2023</risdate><volume>14</volume><issue>2</issue><spage>253</spage><epage>266</epage><pages>253-266</pages><issn>2086-4620</issn><eissn>2615-4978</eissn><abstract>Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.</abstract><doi>10.32670/coopetition.v14i2.3305</doi><tpages>14</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2086-4620
ispartof Coopetition : Jurnal Ilmiah Manajemen, 2023-06, Vol.14 (2), p.253-266
issn 2086-4620
2615-4978
language eng
recordid cdi_crossref_primary_10_32670_coopetition_v14i2_3305
source DOAJ Directory of Open Access Journals
title Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-23T05%3A06%3A37IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-crossref&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Peran%20Penggunaan%20Website%20dan%20Kualitas%20Produk%20dalam%20Keputusan%20Pembelian%20pada%20Produk%20Fashion&rft.jtitle=Coopetition%20:%20Jurnal%20Ilmiah%20Manajemen&rft.au=Arisena,%20Adri%20Arisena&rft.date=2023-06-13&rft.volume=14&rft.issue=2&rft.spage=253&rft.epage=266&rft.pages=253-266&rft.issn=2086-4620&rft.eissn=2615-4978&rft_id=info:doi/10.32670/coopetition.v14i2.3305&rft_dat=%3Ccrossref%3E10_32670_coopetition_v14i2_3305%3C/crossref%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true