Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. Howe...

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Veröffentlicht in:	EDIS 2020-10, Vol.2020 (5)
Hauptverfasser:	Warner, Laura A. Sanagorski, Diaz, John M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior change behavior selection impact social marketing
Online-Zugang:	Volltext
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