The Influence of Pricing Attractiveness, Price Sensitivity, and Product Variety on Consumers' Purchase Intention: An Analysis of Nepal’s Footwear Market

This study examined the impact of Pricing Attractiveness, Price Sensitivity, and Product Variety on Purchase Intention in the context of Nepali brand footwear in Nepal. The analysis was based on data collected from a sample of 248 respondents. Cronbach's alpha values were calculated for the ite...

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Veröffentlicht in:	Journal of management 2023-10, Vol.6 (1), p.1-14
Hauptverfasser:	Rai, Arjun, Bhattarai, Mandip
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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