ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS

The concept of the "metaverse" has the potential to fundamentally alter interactions between hotels and individuals within fully connected virtual worlds. This study investigates how Virtual Human Resource Development (VHRD) practices contribute to enhancing Sustainable Competitive Advanta...

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Veröffentlicht in:	GeoJournal of tourism and geosites 2024-09, Vol.55 (3), p.1227-1242
Hauptverfasser:	ALSETOOHY, Omar, SHEIKHELSOUK, Samar, MUNAWAR ALBADRY, Omaima, MATHEW, Viju, MOHAMMED ALHAMDI, Fuad, ABOU KAMAR, Mahmoud
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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