Effect of the differential discount value on the purchase prediction: an approach from associative learning

The purpose of this study was to explore the effect of changing the context in which a product with different discount values has been associated with purchase prediction. Participants were trained in a learning task where they had to predict the probability of a result (purchase of a product) based...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Revista interamericana de psicología 2022-07, Vol.56 (1), p.e1587
Hauptverfasser:	Rodríguez González, Liliana Yamile, Aristizábal Cuéllar, José Alejandro, Tejada Herrera, Héctor Julián
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!