Contribution of Balanced Scorecard Implementation in Performance Management System to Enhance Job Satisfaction: Empirical Evidence from FMCG Sector of Pakistan: EMPIRICAL EVIDENCE FROM FMCG SECTOR OF PAKISTAN

Many conglomerates employ various performance measurements tools to monitor the performance of their employees. Most of these performance measures only concentrate on the financial dimension of the performance. The Balance score card is one such tool that measures multiple performance dimensions. This study investigated the impact of Balance score card implementation in performance measurement system towards employee satisfaction in the FMCG Sector of Pakistan. To achieve this objective, a review of relevant literature was done. Based on literature review, eight hypotheses were postulated to test the significance of the research problems. A quantitative study was designed on FMCGs, and primary data was gathered using a Likert scale questionnaire format administered to 218 respondents. Results indicate that employee satisfaction experience improved after implementation of Balance Score Card in the Performance management System of the organizations. Moreover, the mediating role of Performance Management System in the relationship between Balance Score Card and Employee Satisfaction was also partially proved.