THE EFFECT OF CELEBRITY ENDORSMENT TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE CONSUMERS DURING THE COVID-19 PANDEMIC

The development of technology, especially the internet, has changed the lifestyle and human behavior, one of which is shopping style. This study aims to determine the effect of Celebrity Endorsement towards Purchasing Intention with Brand Perception as an intervening variable on Shopee e-commerce cu...

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Veröffentlicht in:	International Journal of Economics, Business and Accounting Research (IJEBAR) Business and Accounting Research (IJEBAR), 2022-03, Vol.6 (1), p.489
Hauptverfasser:	Prasetyo, Agus, Adriyanto, Andhy Tri
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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