Design and Use of Preference Markets for Evaluation of Early Stage Technologies

In the work presented here, we develop and apply preference markets in evaluating early stage technology. Partnering with a Fortune 5 company, we developed and implemented two internal preference markets (field experiments). In both cases, nonmonetary (play money) incentives were utilized, but one m...

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Veröffentlicht in:Journal of management information systems 2009-12, Vol.26 (3), p.45-70
Hauptverfasser: Chen, Li, Goes, Paulo, Marsden, James R., Zhang, Zhongju
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Sprache:eng
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