Design and Use of Preference Markets for Evaluation of Early Stage Technologies

In the work presented here, we develop and apply preference markets in evaluating early stage technology. Partnering with a Fortune 5 company, we developed and implemented two internal preference markets (field experiments). In both cases, nonmonetary (play money) incentives were utilized, but one m...

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Veröffentlicht in:Journal of management information systems 2009-12, Vol.26 (3), p.45-70
Hauptverfasser: Chen, Li, Goes, Paulo, Marsden, James R., Zhang, Zhongju
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container_title Journal of management information systems
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creator Chen, Li
Goes, Paulo
Marsden, James R.
Zhang, Zhongju
description In the work presented here, we develop and apply preference markets in evaluating early stage technology. Partnering with a Fortune 5 company, we developed and implemented two internal preference markets (field experiments). In both cases, nonmonetary (play money) incentives were utilized, but one market provided additional nonmonetary (play money) incentives. Working with the partner company, our investigation started with seven emerging technologies and expanded to a total of 17 emerging technologies. Our results suggest that even a simple form of additional nonmonetary play money incentive yielded greater price convergence, increased spread across final market prices, and greater consistency with a costly expert panel that was set up by the partner company. Based on the outcomes of our analyses, the partner company is investing in developing extended applications of preference markets as a potentially scalable approach for dealing with its ongoing and expanding strategic identification of promising emerging technologies.
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source Business Source Complete; Jstor Complete Legacy
subjects Business structures
Consumer goods industries
convergence
Emerging technology
Financial incentives
incentives
information market
Information technology
market performance
Market prices
preference aggregation
preference ranking market
Security prices
Stock prices
Technological innovation
technology evaluation
Trade
title Design and Use of Preference Markets for Evaluation of Early Stage Technologies
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