Social Media Marketing and Committed Customer: Analyzing the Underlying role of Customer Commitment in Developing Country Context

This study aims at finding the effect of “Traditional Media Marketing”, “Social Media marketing”, and “Word of Mouth” on the customers’ “Intention to Purchase” (ITP) through their Commitment to specific Mobile phone brand Samsung mobile in Pakistan. The data was collected by using quantitative appro...

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Veröffentlicht in:	Journal of Business and Social Review in Emerging Economies 2020-12, Vol.6 (4), p.1543-1560
Hauptverfasser:	Hafiz Muhammad Usman Khizar, Rana Muhammad Shahid Yaqub, Tasawar Javed, Shanayyara Mahmood
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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