MULTI-VARIANCE ANALYSIS OF CONTENT MARKETING EFFECTS ON CUSTOMER ENGAGEMENT FROM PT WOW INSTAGRAM HALAL COSMETICS

The growth of the global cosmetic industry, including in Indonesia, is supported by technology and internet development, with Instagram content marketing playing a key role in shaping positive brand meaning through customer engagement. This study aims to analyse the role of content marketing aspects...

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Veröffentlicht in:	Jurnal ekonomi, bisnis, dan kewirausahaan bisnis, dan kewirausahaan, 2024-11, Vol.13 (2), p.199-214
Hauptverfasser:	Noer, Bustanul Arifin, Baraja, Adibah Ali, Wicaksono, Adhika Putra
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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