Television Audience Satisfaction: Antecedents and Consequences
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| Veröffentlicht in: | Journal of advertising research 2007-09, Vol.47 (3), p.354-363 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 363 |
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| container_issue | 3 |
| container_start_page | 354 |
| container_title | Journal of advertising research |
| container_volume | 47 |
| creator | Lu, Xiaoling Lo, Hing-Po |
| description | |
| doi_str_mv | 10.2501/S0021849907070365 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0021-8499 |
| ispartof | Journal of advertising research, 2007-09, Vol.47 (3), p.354-363 |
| issn | 0021-8499 1740-1909 |
| language | eng |
| recordid | cdi_crossref_primary_10_2501_S0021849907070365 |
| source | Business Source Complete |
| title | Television Audience Satisfaction: Antecedents and Consequences |
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