DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
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Veröffentlicht in: | International Journal for Quality Research 2019-06, Vol.13 (2), p.301-314 |
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container_issue | 2 |
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container_title | International Journal for Quality Research |
container_volume | 13 |
creator | V. Gornostaeva, Zhanna V. Lazareva, Natalia V. Bugaeva, Marina V. Gribova, Olga M. Zibrova, Natalia |
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doi_str_mv | 10.24874/IJQR13.02-04 |
format | Article |
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source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
title | DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT |
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