The Importance of Green Marketing as a Market Tool for Consumption and Sustainable Awareness

Objective: The objective of this research was to analyze the role of green marketing in promoting environmental awareness and changing consumer behavior towards more sustainable practices.   Methodology: Using an integrative literature review, the methodology involved searching for and analyzing aca...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	RGSA : Revista de Gestão Social e Ambiental 2024-10, Vol.18 (10), p.e09154
Hauptverfasser:	Uchôa, Júlio Cézar de Mendonça, Freitas, Leninne Guimarães, Pereira, Ivone Vieira, Bertuolo, Claudemir, Oliveira, Alessandro Silva de, Jacomini, Rafael Gomes, Amaral, Joubert Caetano, Cerqueira, Homero de Giorge, Maciel, Wagner Alves, Pinheiro, Leandro Andrei Lopes, Caproni Neto, Henrique Luiz, Sousa Júnior, Francisco Souto de
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!