Consumer Segments in Blockchain Technology Adoption

Recent research has highlighted the adoption of blockchain technology (BCT) and the increasing recognition of its multiple capabilities for users. The main objective of this paper is to delineate different consumer segments based on their BCT beliefs and attitudes. Using a survey method, 934 questio...

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Veröffentlicht in:	South East European journal of economics and business 2023-12, Vol.18 (2), p.162-172
Hauptverfasser:	Tanković, Ana Čuić, Prodan, Marina Perišić, Benazić, Dragan
Format:	Artikel
Sprache:	eng
Schlagworte:	blockchain technology usage customer behavior O33 Q55 segmentation
Online-Zugang:	Volltext
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