How influential is negative informational influence? Evidence from online consumer changes in attitudes

While marketing scholars have emphasized the importance of informational influence, our understanding of how influential unfavorable information is still remains fragmental. The purpose of this study is to examine the direct and indirect impact of negative informational influence on consumer attitud...

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Veröffentlicht in:	International journal of computer & technology 2016-09, Vol.15 (12), p.7290-7296
Hauptverfasser:	Shih, Meng-Lin, Chuang, Shu-Hui
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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