The impact of Social Media Advertising on Attitude towards Social Media Advertising and Product Purchase Intention

This paper researched the impact of factors related to Social Media Advertising on Attitude towards Social Media Advertising and Purchase Intention. Data was collected by online form, the sample size is 235. Amos 20.0 was used to analyze the relations among factors in the Structural Equation Model....

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Asian Journal of Business and Management 2022-05, Vol.10 (2)
Hauptverfasser:	Nguyen, Phan Nhu Ngoc, Nguyen, Danh-Ha-Thai, Vo, Thi-Xuan-Hanh
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!