A CONCEPTUAL FRAMEWORK FOR CUSTOMERS’ LOYALTY IN MOBILE LOYALTY PROGRAMMES

The increasing number of academic studies on customer loyalty shows the evolution of customer behaviour and the diversity of business offerings. The main purpose of this study is to examine existing academic pieces of literature. The articles discovered are from the last ten years and elaborate on t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Social and Management Research Journal 2021-09, Vol.18 (2), p.46-65
Hauptverfasser:	Seridaran, Sharlini, Mohd Noor, Mohd Nazri
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!