Self-Concept Priming and Message Framing As Strategies for Improving Individuals’ Compliance: A Case Study of Bicultural Taxpayers’ Tip Reporting

This study investigates the efficacy of two strategies, active self-concept priming and message framing, designed to encourage standard-compliant behavior. We prime 82 bicultural U.S. taxpayers from a collectivist culture through informational videos to activate either an individualist or collectivi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Accounting and the public interest 2024-05, p.1-19
Hauptverfasser:	Stuart, Andrew C., Riley, Tracey J., Nolder, Christine J.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!