Making up Our Minds: Effects of Network Coverage on Viewer Impressions of Leaders
This article asks the question, Can television journalism change public opinion? Through a controlled experiment in which 100 viewers were shown a presidential debate and its coverage by network news reporters, the authors explore viewer perceptions of the candidates, emotional reactions to them, an...
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| Veröffentlicht in: | Polity 1987-12, Vol.20 (2), p.226-246 |
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| container_end_page | 246 |
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| container_issue | 2 |
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| container_title | Polity |
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| creator | Newton, James S. Masters, Roger D. McHugo, Gregory J. Sullivan, Denis G. |
| description | This article asks the question, Can television journalism change public opinion? Through a controlled experiment in which 100 viewers were shown a presidential debate and its coverage by network news reporters, the authors explore viewer perceptions of the candidates, emotional reactions to them, and their recall of issues. They conclude that viewer opinions were influenced significantly by both the instant analysis and evening news reports, though politically more sophisticated viewers proved to be less affected by them than were their more naive counterparts. |
| doi_str_mv | 10.2307/3234781 |
| format | Article |
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Through a controlled experiment in which 100 viewers were shown a presidential debate and its coverage by network news reporters, the authors explore viewer perceptions of the candidates, emotional reactions to them, and their recall of issues. They conclude that viewer opinions were influenced significantly by both the instant analysis and evening news reports, though politically more sophisticated viewers proved to be less affected by them than were their more naive counterparts.</abstract><cop>Amherst, Mass</cop><pub>Northeastern Political Science Association</pub><doi>10.2307/3234781</doi><tpages>21</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0032-3497 |
| ispartof | Polity, 1987-12, Vol.20 (2), p.226-246 |
| issn | 0032-3497 1744-1684 |
| language | eng |
| recordid | cdi_crossref_primary_10_2307_3234781 |
| source | Worldwide Political Science Abstracts; Periodicals Index Online; JSTOR Archive Collection A-Z Listing |
| subjects | Emotional expression Government Leadership MASS MEDIA (NEWSPAPERS, MAGAZINES, TV, RADIO, ETC.) News content Political attitudes Political campaigns Political candidates Political debate Politicians Presidential debates PRESS, JOURNALISM PUBLIC OPINION TELEVISION Television networks Television viewers United States |
| title | Making up Our Minds: Effects of Network Coverage on Viewer Impressions of Leaders |
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