Competitive Reactions to Market Entry: Explaining Interfirm Differences
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| Veröffentlicht in: | Journal of marketing research 1989-02, Vol.26 (1), p.44 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
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| container_issue | 1 |
| container_start_page | 44 |
| container_title | Journal of marketing research |
| container_volume | 26 |
| creator | Gatignon, Hubert Anderson, Erin Helsen, Kristiaan |
| description | |
| doi_str_mv | 10.2307/3172668 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2437 |
| ispartof | Journal of marketing research, 1989-02, Vol.26 (1), p.44 |
| issn | 0022-2437 |
| language | eng |
| recordid | cdi_crossref_primary_10_2307_3172668 |
| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| title | Competitive Reactions to Market Entry: Explaining Interfirm Differences |
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