On Using Response Latency to Measure Preference
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| Veröffentlicht in: | Journal of marketing research 1980-05, Vol.17 (2), p.237 |
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| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
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| container_issue | 2 |
| container_start_page | 237 |
| container_title | Journal of marketing research |
| container_volume | 17 |
| creator | Aaker, David A. Bagozzi, Richard P. Carman, James M. MacLachlan, James M. |
| description | |
| doi_str_mv | 10.2307/3150934 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2437 |
| ispartof | Journal of marketing research, 1980-05, Vol.17 (2), p.237 |
| issn | 0022-2437 |
| language | eng |
| recordid | cdi_crossref_primary_10_2307_3150934 |
| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| title | On Using Response Latency to Measure Preference |
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