Beta versus VHS and the Acceptance of Electronic Brainstorming Technology
This paper argues that much of the past research on electronic brainstorming has been somewhat myopic. Much as Sony focused on the quality of the picture on its Beta format, we as IS researchers have focused on the number of ideas generated as the dominant measure of electronic brainstorming effecti...
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Veröffentlicht in: | MIS quarterly 2004-03, Vol.28 (1), p.1-20 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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